Charles & Keith Threw A Major Soirée In Singapore: All The Details Here

Imagine walking into a hotel room decorated with the latest CHARLES & KEITH bags, sunglasses, jewellery, and shoes (in your size!) — how perfect would that be, right?

That was exactly what happened last Wednesday when Instagrammers and Youtubers from 12 countries flooded into Singapore for a vacation.

The shoes and accessories label, founded by the Singaporean brothers Charles and Keith Wong, started out as a single, humble store in 1996. Back then, they sold just one thing — shoes.

Fast forward 23 years, the brand is now bigger than you can fathom. Their mainstay everyday-wear shoes aside, there’s the CHARLES & KEITH Collection (a premium line), there are bags, accessories, costume jewellery, and children’s footwear.

Today, the brand has a whooping 600 stores around the globe — spanning the United States, United Kingdom, European, Middle Eastern, Chinese, and Southeast Asian markets.

A little known fact amongst Singaporeans is this: in many of these countries, CHARLES & KEITH is considered a mid-luxury brand — so you are likely to find the stores parked in luxury shopping malls such as the Siam Paragon in Bangkok, the APM mall along the famed Wangfujing retail belt of Beijing, and the Century Link complex in Shanghai.

Here, an insider’s peek into the who, what, where, when, and why-s of CHARLES & KEITH’s biggest-ever event in the brand’s history:

Who Was There?

70 attendees spanning 12 Asian countries turned up. Amongst them include Singaporeans Nellie Lim and Nicole Wong, and the 24-year-old Taiwanese Youtuber, Selina Cheng.

Taiwanese Youtuber, Selina Cheng (@selinayoutuber) posed for an Instagram picture at Charles & Keith's global headquarters in the Tai Seng district of Singapore.
Taiwanese Youtuber, Selina Cheng (@selinayoutuber) poses for an Instagram picture with her Half-Moon Single Handle bag in blue (S$69.90) at the brand’s global headquarters in the Tai Seng district of Singapore.

Japanese Instagrammers, Shierry, and Tan Catherine Nakashima turned up with a sun-kissed tan and full-on summer wardrobe.

A shot of Tan Catherine Nakashima (@kathy_tan529, left) and Shierry (@shierry, right) on the former's Instagram account.
Tan Catherine Nakashima (@kathy_tan529, left) is carrying the new Petal Fold bag in light blue (S$69.90) while Shierry (@shierry, right) has the new Semi-Circle Top Handle bag in white (S$55.90) in hand.

Influencers from other countries include the Malaysian model, Venice Min, and the Guangdong-based fashion blogger, Zhang Jing Jing, who goes by the Weibo handle, Miss Charming.

Malaysian model and influencer, Venice Min (@venicemin, left), and the Guangdong-based fashion blogger, Miss Charming.
Malaysian model and influencer, Venice Min (@venicemin, left) is carrying a knitted tote bag in orange (S$139.90), while the Guangdong-based fashion blogger, Miss Charming.

Representing India were the fashion Instagrammers, Monalisha Mahapatra and Mitali, and from Philippines was the 23-year-old actress, Issa Pressman, who most recently made news and earned praises for coming out officially as bisexual.

From left: Indian influencers, Monalisha Mahapatra, and Mitali, and the 23-year-old Filipino actress, Issa Pressman.
From left: Indian influencers, Monalisha Mahapatra, and Mitali, and the 23-year-old Filipino actress, Issa Pressman.

We did the math — judging from the sheer number of influencers who turned up, it amounted to a staggering 7 million followers.

What Went On?

Here’s what went down: the brand housed the influencers at new The Capitol Kempinski Hotel, and brought them on a tour around the island’s most insta-worthy tropical spots.

The first stop was the Flower Dome at Gardens By The Bay, where the influencers spent a full two hours nailing that perfect Instagram shot.

From left, Vietnamese fashion Instagrammer, Salim Hoang Kim Ngan; Singaporean Instagrammers, Nellie Lim and Nicole Wong, poses for a shot at the scenic waterfall in the Flower Dome; Filipino-American actress, Megan Young (@meganbata).
From left, Vietnamese fashion Instagrammer, Salim Hoang Kim Ngan; Singaporean Instagrammers, Nellie Lim and Nicole Wong, poses for a shot at the scenic waterfall in the Flower Dome; Filipino-American actress, Megan Young (@meganbata).

That intense photography session was quickly chased by a dinner at Pollen before the group called it a night.

On the right, Vietnamese fashion Instagrammer, Salim Hoang Kim Ngan, Indian influencers, Monalisha Mahapatra and Mitali leans in for a toast at Pollen. Image courtesy of Charles & Keith.
On the right, Vietnamese fashion Instagrammer, Salim Hoang Kim Ngan, Indian influencers, Monalisha Mahapatra and Mitali leans in for a toast at Pollen.

Come the next morning, the day kicked off at CHARLES & KEITH’s global headquarters where attendees went on a tour of the office, met the team, and got a sneak preview of this Spring/ Summer 2019 season’s shoes, bags, accessories, and jewellery launches.

Japanese Instagrammer, Shierry (@shierry), poses for a shot amongst Charles & Keith's Spring/ Summer 2019 offerings. Image by Tung Pham.
Japanese Instagrammer, Shierry (@shierry), poses for a shot amongst CHARLES & KEITH’s Spring/ Summer 2019 offerings. Here, Shierry is carrying the new woven top handle bag in black (S$79.90). Image by Tung Pham.
Fellow Japanese Instagrammer, Tan Catherine Nakashima (@kathy_tan529), trying to crack open the ball she won from the Charles & Keith claw machine. Image courtesy of Charles & Keith.
Fellow Japanese Instagrammer, Tan Catherine Nakashima (@kathy_tan529), at a claw machine.

The ladies then came together for a lunch at Straits Clan before heading to a painting workshop with local artists Danielle Tay, Simon Ng, and the local contemporary art gallery, Chan + Hori Contemporary.

Their canvases for the day? Brand new CHARLES & KEITH bags.

The Tassel Round Tote (S$85.90) will hit local Charles & Keith stores on the 15th May. Image courtesy of Charles & Keith.
The Tassel Round Tote (S$85.90) will hit local stores on the 15th May.
Attendees brushed acrylic paint over stick-on stencils. On the right, Venice Min printed her initials on her bag. Image courtesy of Charles & Keith.
Attendees patiently brushed layer upon layer of acrylic paint over stick-on stencils. On the right, Venice Min printed her initials on her bag.

Hours later, the party continued — this time at the Capella Hotel located in Sentosa.

The event culminated on a high when the group gathered for a rustic garden dinner at the Capella Singapore. Image courtesy of Charles & Keith.
The event culminated on a high when the group gathered for a rustic garden dinner at the Capella Singapore.

The brand threw a beautiful, al fresco rustic garden dinner — complete with fresh flower arrangements, sequinned CHARLES & KEITH straw hats, wine, selfies, laughter, and lots of friendships forged.

As the guests got up to leave, Tan Catherine Nakashima walked up the stairs, looked over the entire dinner venue and shouted, “Bye bye! I love you all!” Yes, Catherine, that’s probably how every single person at the dinner felt. This will go down in history to be the single-most fun-filled and beautiful event.