In-flight menus are changing fast.
It was just in 2016 that Singapore Airlines introduced an additional in-flight menu, aptly called “Deliciously Wholesome” meals. Those meals were designed in hand with a nutrition expert. When the menu launched, the airline explained their move: “Our customers are increasingly health-conscious… With these new dishes, customers can indulge in wholesome gastronomical treats that are not only delicious but beneficial for their well-being.”
Over the past two years, consumers’ response to these healthy meals were reportedly overwhelming. It was then obvious that the wellness gourmet trend couldn’t be ignored any further.
This afternoon at 12 noon, Singapore Airlines’ senior vice president of customer experience, Mr. Yeoh Phee Teik and the wellness group, COMO Group‘s CEO, Mr. Olivier Jolivet came together to sign an agreement cementing the brands’ partnership.
“We are proud to be announcing this partnership as it reaffirms our dedication to the holistic well-being of our customers,” said Yeoh this afternoon.
Here’s what to expect from the partnership: clean, wholesome and nutritional meals that COMO hotels and resorts are renowned for. This includes very thoughtful details such as using ginger tea and nutritious ingredients to cull the in-flight bloating and gas.
Likewise, COMO hotels and resorts’ bathroom amenities and wellness-related in-flight entertainment will be made available on board.
The 19-year-old Singaporean hospitality group, COMO, boasts 15 hotels and resorts around the globe. All of these properties pivot around wellness — meditation, yoga, nutrition, sustainability, and above all, balance. In Singapore, there is a COMO Shambhala Urban Escape (located on the sixth floor of Delfi Orchard) where consumers stream in for daily yoga and pilates lessons, massages, and nutrition or naturopathic with their resident doctors and specialists.
While there is no set date to the release of the new wellness in-flight menu, what we do know is that the menu will be first rolled out in outbound flights from Singapore — in both first and business class before extending the menu to economy class in the future.